Lion President and my Fellow Lions
St Dunstan’s have become Blind Veterans UK
St Dunstan’s have a new name and new look that give a clear message about who they are and what they do -
Almost 100 years on since they were founded in 1915 growing numbers of ex Service men and women still need their help, including sadly a number of younger Service personnel from the recent and ongoing conflicts in Iraq and Afghanistan. Blind Veterans UK will deliver the same high quality care and the new name will make it much easier for those veterans who need their services to become aware of the existence of the only organisation specifically committed to improving their quality of life. The increase in beneficiaries means that there is an urgent need for more people to understand – and support – their life-changing work. This is another reason for the name change, it clearly describes what they do, who they help and why they need more people to support the blind veterans that rely on them.
They have thought long and hard about what they are all about, spoken with their me mbers, staff, supporters and potential supporters and did months of research into what makes them special – and the new identity captures this perfectly. Not enough people are aware of them and there are many other organisations called St Dunstan’s, including churches, schools, colleges, therapists and dentists – there is a need for them to stand out - so they have updated their whole brand in order that their purpose is clear, simple to understand and easy to remember.
LCI MD 105’s Partnership with Blind Veterans UK (formerly St Dunstan’s) continues unaltered and we shall work together to alleviate the challenges facing our ex Service men and women with sight related difficulties – some of whom may well be our own Club members or their family members/friends – so please make all your fellow Lions aware of this change of name and the continuing potential of Blind Veterans UK to ensure that there is “Life beyond sight loss”
Yours In Lionism
PDG Lion Evan Wm Jones
LCI Liaison Contact for the LCI-Blind Veterans UK Partnership (formally LCI-St Dunstan’s Partnership)